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About Us


We believe exercise is more than just about looking good. It is about feeling good. This is our mission with our premium activewear brand.

PALMFIT was created with you in mind, whoever you may be, whatever your goals are and wherever you may be in your fitness journey.

Our Story

2020 is a year we all will never forget. One afternoon, when the world was in lockdown and forced to stay at home, we decided to stop talking about our dream, put pen to paper and start this premium activewear brand.

So, who are we?

We’re a husband-and-wife duo – one of us loves the gym and other has a love-hate relationship with it but the one thing we agreed on was the need to feel comfortable and confident whilst working out in our activewear.

As for many of you, exercise has become a part of our everyday life. Whether it’s a morning bike ride before the kids are awake, a lunchtime HIIT class in between meetings or an evening run to clear the mind, more and more of us are experiencing that post workout buzz.

However, shopping for activewear had become a little intimidating when we typically didn’t resemble the models used in promoting the latest collections.

We wanted to incorporate the fact that exercise is for everyone and make our activewear brand accessible to all. Here at PALMFIT HQ, not only do we want you to love each item you wear but it’s also important for our community of customers to enjoy their online shopping experience.

So from there, PALMFIT was born.

Each and every product has been specifically designed in Dubai, keeping YOU in mind.

You could be a



New Parent

New Parent







No matter who you are, what you look like or what your goals are, PALMFIT is your brand.

Each item has been carefully designed in Dubai with you in mind. We love listening to our PALMFIT family and getting their feedback on the fit, the feel and durability of each item. With this information, we go away and incorporate this into each collection.

When you’re feeling comfortable and confident, you’re already halfway there to achieving your PB (personal best that is). So, what are you waiting for?


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